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Category: NICE Interactions

40 blogs
The Omni-Channel Approach – Getting to Know Your Customers

The Omni-Channel Approach – Getting to Know Your Customers

It’s an oft-repeated truth that in our commoditized world, customer service is the most important differentiator. Increasingly, organizations are recognizing that a path to becoming customer-centric is through a comprehensive solution that facilitates a 360° view of the customer – an omni-channel approach that enables and encompasses all channels of interaction.